Web design insights
WordPress vs Wix vs Squarespace: which is right for your business?
Why we build business websites on WordPress
Your website is often the first impression a customer gets. Here's why we choose WordPress for business sites, and what independent data says about how each platform performs in search.
$ compare --platforms
> wix, squarespace, wordpress
$ metric --organic-traffic
> wordpress leads ✓
✓ built to be found
Data: Ahrefs studies.
The short version
Quick builders vs real flexibility.
Wix and Squarespace are What You See Is What You Get (WYSIWYG) builders. They're designed so beginners can get something online quickly, but they're limited to their own themes and templates, and they're weaker for SEO.
That means many sites built on them look alike, and platform branding can signal to customers that a business isn't fully invested in its web presence. Professional web developers generally choose a true CMS that gives them full control instead.
WordPress gives you
✓ Full control, down to the code when needed
✓ A site that fits your brand identity
✓ SEO-friendly foundations
✓ Quality, actively supported plugins for almost any need
✓ The platform much of the web is built on
What the data shows
More organic traffic on WordPress.
Ahrefs, one of the leading SEO and marketing tools on the internet, studied a large set of sites across Wix and Squarespace and compared them with WordPress.
Organic traffic is visitors who find your site through search, not paid ads or clicks, so it's a true measure of how a site performs. In these samples, a much larger share of organic traffic goes to WordPress sites than to Wix or Squarespace.
Why it happens
The technical reasons.
Wix and Squarespace weren't really made for dedicated business websites. They lean on a lot of JavaScript that doesn't always get indexed properly, tend to load slower, and give developers less control. Together, that means lower rankings and fewer organic visits.
WordPress gives developers much more control, so they can shape the site to your brand and keep it SEO friendly. WordPress sites tend to rank higher. There are other systems comparable to WordPress, but Wix and Squarespace aren't among them.
Our recommendation
For a business website that reflects your brand and gets found, build on a platform that gives you full control. We'll develop a proper WordPress site for you.
$ build --wordpress
Get a website that works as hard as you do.
Contact us to get a proper WordPress website developed today.